[ About ]
Someone who’s still doing the work.
The Design Shop is my own practice — one designer-developer, start to finish. No account managers, no junior hand-offs, no dilution between the person you brief and the person who builds.
Ten years in the industry, including MNCs, some of the best design studios, and now my own practice. I’ve cleared interviews at places like IBM and Deloitte, worked with startups where I helped make real business calls, and led design teams through dozens of projects.
Along the way I’ve gone from requirements to shipping on 50+ products, including the Starbucks app, Abu Dhabi Commercial Bank and Cairo International Bank. In 2022 I set up The Design Shop to do that work for brands directly.
The mission hasn’t changed: kill boring. Every brand has a story, and it deserves a bespoke digital presence to match — not a template with new colours.
10+
Years in design
50+
Products shipped
2022
Studio founded
01
Person, start to finish
[ Manifesto ]
Silence, space, subtlety. So the brand speaks louder.
I don’t build brochure sites — I build the shortest, most intentional path from a first impression to a decision. Every screen is designed around the story the brand needs to tell, and the action it needs the visitor to take.
- [01]
Editorial structure
Grid-based layouts inspired by luxury publishing.
- [02]
Neutral palettes
Calm, confident colour that supports longevity.
- [03]
Typographic integrity
Type chosen for tension and hierarchy.
- [04]
Intentional whitespace
Room to breathe, room to focus.
- [05]
Pacing & rhythm
Built to carry narrative flow, not just screens.
[ Custom, never templated ]
Designed from a blank canvas, around the brand.
[ How an engagement runs ]
Four steps. No surprises.
- [01]
Discovery call
Thirty minutes on the brand, the audience and what the site has to do. You book it straight from this site.
- [02]
Scope & quote
A written scope with pages, motion, timeline and a fixed price — no surprises after the fact.
- [03]
Design & build
Design and development happen together, by me. You see real, working screens, not static mockups.
- [04]
Launch & handover
Performance, SEO and analytics are part of the build. You get the keys, the source and a walkthrough.
[ Questions worth asking ]
Are you an agency?
No. The Design Shop is a personal practice. The person you talk to on the first call is the person who designs and builds your site.
Do you use templates or themes?
Never. Every site starts from a blank canvas around the brand. That’s the whole point of working with one practitioner rather than a shop.
What do you actually do?
Web design and development is the flagship — custom 2D animated sites and 3D modeled experiences. I also do branding and graphic design for the same clients.
What happens after I reach out?
You pick a slot for a call, get a confirmation and my deck by email, and I read your requirements before we speak. Then scope, quote, build, launch.
Where are you based?
India, working with clients across time zones — most recently in the US, Canada, the UK and the Gulf.
Got a project?