[ Blog ]
Written by me, no ghostwriters. When I learn something worth writing down, it goes here.
7 January 2027
How fixed-price, written-scope web design actually works: what goes into a scope document, why fixed price beats hourly, and what happens when plans change.
24 December 2026
The real argument against website templates: not taste, but what a templated build costs you in performance, flexibility and brand fit.
10 December 2026
My actual brand identity process: the five principles I design by, what's actually in a brand identity deliverable, and why one hand builds both the brand and the site.
26 November 2026
What it takes to move a decades-old, relationship-run manufacturer onto a real B2B ordering platform, from a direct-to-trade diamond business build.
12 November 2026
What luxury ecommerce websites need that mainstream ecommerce doesn't: consultation flows, restraint as a selling tool, and proof over discounts.
29 October 2026
3D web design vs 2D: what the difference actually is, when a brand needs one over the other, and what it costs you in performance either way.
15 October 2026
Generative engine optimization strategies that hold up: what GEO is, what works, what Google says to skip, and how to build a site AI can read.
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