[ Case 03 ] · 2D · Ethnic Wear / Ecommerce · 2025[ All work ]

CHUNNIINDIA

Artisan embroidery, woven for the modern heir to Indian craft. A brand-led storefront for hand-finished chunnis and dupattas — an editorial edit, artisan storytelling and a considered checkout.

  • CHUNNIINDIA — snippet 1
[ The ask ]
Give a heritage chunni & dupatta house a storefront that reads as luxury craft, not a marketplace listing.
[ What I built ]
A brand-led ecommerce experience — an editorial edit, artisan storytelling, and a considered checkout.
[ The result ]
A modern flagship for a traditional craft, built to carry hand embroidery to a wider, design-literate audience.
[ Next ]Stripwell

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