[ Case 03 ] · 2D · Ethnic Wear / Ecommerce · 2025[ All work ]
CHUNNIINDIA
Artisan embroidery, woven for the modern heir to Indian craft. A brand-led storefront for hand-finished chunnis and dupattas — an editorial edit, artisan storytelling and a considered checkout.
- [ The ask ]
- Give a heritage chunni & dupatta house a storefront that reads as luxury craft, not a marketplace listing.
- [ What I built ]
- A brand-led ecommerce experience — an editorial edit, artisan storytelling, and a considered checkout.
- [ The result ]
- A modern flagship for a traditional craft, built to carry hand embroidery to a wider, design-literate audience.
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